Whether your photography business is just getting off the ground or you are well established, the best way to make sure you thrive is to make sure that your business is put in front of as many potential clients as possible. Now, with over a billion website registered on the world wide web and a society that pretty much lives on the internet, it seems pretty obvious that online would be the place to reach the most customers. Getting your photography business noticed online can quickly and easily; boost traffic to your website, convert interest into sales leads, enhance your customer journey and showcase your photography skills to open up new opportunities of work. You will notice that we used the word ‘can’ not ‘will’ and that is purely down to the fact this will only happen if a comprehensive digital marketing strategy is put in place and executed effectively. A big part of this strategy should be ensuring that you have maximised your websites visibility in a way that search engines such as Google will value your site and its content so that when potential customers search it prioritises your website above others in your niche. SEO for photographers is particularly important because the niche is very competitive, on the plus side, there are loads of tips based around your stunning photography that really enhance the possibilities for SEO.
One of the first things to recognise when embarking on this is that a successful SEO strategy will only be truly effective if the foundations are in place already, this means ensuring that your website is well designed, mobile friendly and is up to scratch in the speed department. If your site doesn’t already tick these boxes, then you will need to consider these as the first steps in your marketing strategy before your SEO efforts will be truly effective. You can find out how well your site performs for mobile friendliness and mobile speed really easily with tools provided by Google. Once you are ready to start work on the search engine optimization (SEO) it is important to recognise that it doesn’t always have to be overly complicated. You may choose to get expert help from a digital marketing agency, but you don’t have to do this to make a really good start on enhancing your rankings in the search results. If you do decide to go it alone, then here are some pointers that will help you make strong improvements relatively quickly and easily…
It is important that you do not overload your sites with random key words and that do not add value to your site content, yet you still need to ensure that your content answers question you’re your customers may type into the Google search bar. A great first step is to put yourself in your customers shoes and think about what key words they might search for, start a list using these keywords. Then search for the terms, at the bottom of your Google search results you will see a section for “Searches related to…” add these terms to your list also. For example, a customer might search for SEO for wedding photographers, the related to section will then provide searches such as best keywords for photographers, seo services for photographer and so forth. Once added to your original list you should have a decent amount of key words to get you started.
Next up, review your current content and wherever you can naturally exchange/add some of these key words, do. You can then look at the remaining key words and consider writing new content to add to a blog on your site, update this blog regularly with well written content that is useful to its readers (not forgetting to add the keywords) and you will indicate to Google that your site has answers that the searchers are looking for. Having a blog is also a really great way to keep your website looking fresh and up to date so it will kill two birds with one stone.
As a photographer your site should be full of stunning photos that showcase your work. You can use these to boost your SEO by ensuring that each photograph you upload to the site is labelled. There’s little benefit of having photo files named 1234.jpeg when you could call it beach wedding photography, for example. Having the files efficiently labelled will make a big difference into the amount of key words you can naturally have on your site, your pictures will literally speak a thousand words.
There’s so much more to go at when it comes to a truly effective website, from customer reviews to meta tags your strategy, and website, should never sit still. So don’t stop here, make a start and then move straight on to the next quick win.